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A gap between how web designers and ordinary surfers think is causing frustration on the net.
In a study at Kansas State University in the United States, surfers were asked to look through a website and then draw a diagram of how the site was organised.
Most of the resulting drawings were inaccurate, grouping together similar bits of information rather than reflecting the real layout of the site.
Web design is of key importance, particularly to commercial sites trying to persuade shoppers to spend time and money buying products over the net.
